Communicate to Sell

Every small business owner is a salesperson to one degree or another. And that’s really the way it should be; after all, passion sells, and no one is as passionate as you are about your business.

The inc.com blog had an insightful post last week about sales. Making a sale is about achieving synergy on both verbal and nonverbal levels. The posts offers some ideasa about how to read body language and listen to verbal cues so you know when the prospect is ready to buy.

Give it a read, and then pass it around to your salespeople, too.

Bernard Roesch About Bernard Roesch

Bernard Roesch is co-founder and Managing Partner of Mission Consulting. Bernard’s background in the early years of his career was spent in the manufacturing sector, making his QuickBooks perspective a unique one – he understands the intricacies of a complex environment and then applies his strategic skills accordingly.