Every small business owner is a salesperson to one degree or another. And that’s really the way it should be; after all, passion sells, and no one is as passionate as you are about your business.
The inc.com blog had an insightful post last week about sales. Making a sale is about achieving synergy on both verbal and nonverbal levels. The posts offers some ideasa about how to read body language and listen to verbal cues so you know when the prospect is ready to buy.
Give it a read, and then pass it around to your salespeople, too.