Social media is a relatively new thing, but many small businesses are taking advantage of this new marketing opportunity. Many other businesses are spending time and money on social media marketing, with little to show for it.
A post at the Intuit Small Business blog reminds us exactly what social media is for – it’s all about interaction. Accordingly, successful social media marketing focuses on relationships and interaction, rather than on how many followers your business page has. Check out the advice from Brian Solis about how to make sure your social media efforts aren’t antisocial.