Small businesses rise and fall on customer service. In fact, customer service is often the one thing that sets small businesses apart from the industry giants. Occasionally, however, you find one of the big boys who does customer service well. Such is the case with Amazon.com, and the Intuit Small Business blog points out some important lessons to take away from how they handle customer service:
- Give customers updates on your progress. Keep them in the loop with an order’s status, especially if there’s a delay.
- Give out refunds generously. Customers won’t suffer from buyer’s remorse and the hard feelings that come from being told “no.”
- Watch the behavior of your partners. Make sure those you do business with represent you well.
- Trade a percentage of profits for greater customer satisfaction.