Seth Godin is one of those marketers you either love or hate. The Inc.com blog took a look at one of Godin’s recent ideas: dating your customer. According to Godin, marketing comes down to three basic ideas:
- Getting permission to market to your prospects. Dating is about two interested parties.
- Promoting the idea of group and community (Godin uses the word “tribe” here). Relationships don’t happen in a vacuum.
- Realizing that in marketing, as with relationships, there will be failure.
As always, Godin offers an interesting analogy and a unique perspective on the whole customer-marketer relationship.