Should Your Small Business Have a Blog?

One of the ways small businesses work to interact with their customers is with social media, and that includes blogging. A blog adds value to the conversation, and helps you establish yourself as an authority in your field. It also opens dialogue with customers and potential customers.

There is an excellent article over at the Intuit Small Business Blog about when you should blog. It covers the issue of a blog posting schedule, and about how you should structure posts in terms of advertising and such.

The author also talks about striking that balance in your blog between promoting your own business and writing naturally about various topics in your niche.

Bernard Roesch About Bernard Roesch

Bernard Roesch is co-founder and Managing Partner of Mission Consulting. Bernard’s background in the early years of his career was spent in the manufacturing sector, making his QuickBooks perspective a unique one – he understands the intricacies of a complex environment and then applies his strategic skills accordingly.