Competition is fierce in small business. The advent of the Internet means that your competitors are a lot closer today than ever before. To succeed, you need to do some things to stand out.
The Intuit Small Business Blog offers some thoughts on how to do just that. They suggest:
- Publishing a white paper
- Giving a speech
- Sending a newsletter
- Doing a case study
- Writing articles or blog posts
The key with any of these, of course, is to make sure your message gets across clearly and powerfully. You might even consider bringing in a professional copywriter in order to give these publications an extra punch.