It would be a shame for your business to make it this far through the recession, only to fail now. The Intuit Small Business blog offers up six strategies for helping shore up resources, innovate, and rethink your business model while times are tough.
While all of the advice in the article is useful, there are two pieces we especially liked:
- “Don’t give in to slash and burn.” Instinct tells you to cut costs everywhere. The smart business, however, cuts costs where it can truly afford them. Think twice before cutting sales or marketing, especially.
- “Provide a better customer experience.” Drawing customers away from your competitors is often just a matter of giving them a better customer experience.